Internal Document · WebOps / Case3D · May 2026
Tech Stack &
Revenue Projection
Year 1 model · properwebops.com · 2027
Sample Report Available
The WebOps Monthly Operations Report is live and branded. Covers uptime, analytics, SEO, maintenance and custom work — ready to show clients.
Tech Stack
Three layers. One platform.
Payments, outreach and infrastructure. Each layer handles one job completely — nothing overlaps, nothing is exposed to clients.
01 · Payments & Affiliates
Lemon Squeezy
Merchant of Record — handles billing, VAT, taxes and payouts globally. Built-in affiliate system tracks every referral via unique links.
Fee: 5% + $0.50/transaction
Affiliate commission: monthly, automated
02 · Outreach & Akvizicija
Apollo.io + Google Workspace
Apollo provides the B2B lead database. Google Workspace handles SMTP sending with maximum deliverability from a dedicated domain.
Apollo: ~€49/month · GW: €8/month
Capacity: 45 personalised emails/day
03 · Infrastructure
Managed Hosting + Reports
Enterprise-grade managed WordPress hosting with automated maintenance, security, backups and monthly reporting. White-label.
Infrastructure: ~€285/month at 100 clients
Margin: 93%+ on both tiers
Affiliate Program
Architects share. Lemon Squeezy pays.
Every €39 client gets a personal referral link. Lemon Squeezy tracks the conversion and pays 20% recurring commission.
Referral Flow
Commission Examples
20% = €23.40/month passive
20% = €138/month passive
Acquisition Channels
Warm base. Cold outreach.
Channel 01 · Warm
Case3D Existing Base
- —2,000 existing contacts — architects, developers
- —Warm outreach via email sequence
- —Target: 5–8% conversion
Channel 02 · Cold
Apollo.io + Google Workspace
- —Apollo: filter by Architecture / Real Estate
- —45 emails/day = ~990/month
- —2.5% cold conversion = ~25 clients/month
Revenue Projection · 2027 · Realistic Scenario
Month-by-month model.
| Month | €39 clients | €99 clients | Agency deals | MRR | One-time | Cumulative |
|---|---|---|---|---|---|---|
| Month 1 | 15 | 8 | — | €1,377 | — | €1,377 |
| Month 2 | 30 | 15 | 1 × €6,999 | €2,655 | €6,999 | €11,031 |
| Month 4 | 70 | 40 | 1 × €6,999 | €6,690 | €6,999 | €29,145 |
| Month 6 | 110 | 70 | 1 × €6,999 | €11,220 | €6,999 | €56,319 |
| Month 12 | 230 | 190 | 2 × €6,999 | €27,780 | €13,998 | €209,595 |
| Year 1 Total | 7 deals | €27,780 MRR | €48,993 | €209,595 | ||
Three Scenarios · 2027
Worst Case
1% cold conversion. Month 12 MRR: ~€14,970.
Realistic
2% cold conversion. Month 12 MRR: ~€27,780.
Best Case
3% cold conversion. Month 12 MRR: ~€40,590.
Year 1 Summary
Year 1 Revenue
Month 12 MRR
Net to WebOps
Assumptions: 50/50 revenue split · 3% monthly churn · Case3D warm conversion 5%.